CAROLINE BODEN

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HTML CODED SITE: http://osx.soc.uh.edu/~ceboden/

LINKEDIN: http://linkedin.com/in/caroline-boden/

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EDUCATION

                  

B.A. Print Media Journalism, Minor in Marketing, May 2020 

University of Houston, Texas 

Magna Cum Laude, GPA 3.76 

 

New York University Summer Publishing Institute, June 2020     

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EXPERIENCE

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Junior On-Page SEO Editor                                                                                                                                   Jan 2021 – Present 

Hennessey Digital

• Rewrite and optimize current copy on a client's website (page titles, meta descriptions, H1s, alts, anchor text, etc.)

• Suggest keywords, headers, and internal links and re-optimize underperforming pages using Ahrefs, SEMrush, and Frase.io

• Review and incorporate keywords into writer-provided content before it goes live

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Editorial SEO/ Digital Marketing Internship                                                                                                              June – Nov 2020

Condé Nast – Remote 

• Helped oversee Search Engine Optimization for Condé Nast brands and conducted keyword research for articles and performance analysis reports through Google Analytics, Google Trends, and Google Search Console

• Optimized my own personal site and conducted research on the importance of digital marketing for journalists 

 

Editorial Intern                                                                                                                                                        Jan – May 2020 

Night Heron Media, Houston, TX

• Wrote the monthly newsletter, sent out press releases to local news partners 

• Reviewed book proposals, wrote reader’s reports, drafted rejection letters for materials submitted for publication

• Assisted editors by providing notes and line-edits on manuscript drafts

• Coordinated book and writing events

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Publishing Intern                                                                                                                                                     June – Dec 2019

Bright Sky Publishing, Houston, TX

• Generated original content for their social media platforms, wrote weekly blog posts for the website

• Read and reviewed submissions, wrote dust jacket copy, edited author bios

• Assisted editors in providing notes and line-edits on manuscript drafts

• Conducted book marketing/sales research projects

 

Director of Cougar Involvement Ambassadors, Center for Student Involvement                              Aug – Dec 2018, May 2019 – May 2020 

University of Houston, Houston, TX 

• Oversaw a team of eight, held one-on-one meetings with each team member to evaluate performance, scheduled and hosted involvement fairs, assisted in hiring tasks 

• Contributed to updating and creating policies, managed spreadsheets, maintained office spaces and had consistent conversations with student leaders from over 100 organizations   

• Offered one-on-one consultations to students looking to get involved and workshops for organizations  

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Photopass Photographer, Disney College Program                                                                                                        Jan – May 2019

Walt Disney World Co. Lake Buena Vista, Florida                                                                                                    

• Operated digital technology including Nikon D7500 digital single-lens reflex (DSLR) camera, PDA, and image fulfillment stations

• Assisted guests in photographing their vacation memories

• Engaged in suggestive selling: explained features and benefits of Disney Photopass products 

 

Marketing and Sales Intern                                                                                                                                          May – July 2018 

Third Coast Events, Houston, TX

• Promoted client’s products at retail shops to get exposure and sales from the public 

• Completed a thorough training program with my experienced peers to gain a clear understanding of event-based marketing and engaged in customer meetings to research, create and execute the event

 

Magazine Editorial Intern for PRIME Living 

SRG Services, Inc., Sugar Land, TX                                                                                                                   May 2017 – Sept 2017

• Responsible for pitching, building, and writing editorial content for online and print. 

• Updated and maintained events calendar, editorial spreadsheets, and list management. 

• Copy-edited and fact-checked articles. 

 

Internal Relations 

Cougar Creative Marketing Firm, Houston, TX                                                                                                              Feb – May 2018 

• Used social media to communicate with staff internally 

• Keep clients updated with their company’s marketing progress and answer their questions

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INVOLVEMENT 

 

Texas Children’s Hospital, Miracle Network Dance Marathon 

Gamma Phi Beta National Panhellenic Sorority

• Sisterhood Chair, Recruitment Day Chair   

National Society of Leadership and Success (Sigma Alpha Pi) 

American Marketing Association

Girls On The Run Nonprofit Organization, Volunteer  

 

AWARDS/ CERTIFICATIONS

                                                                                                    

Google Analytics Individual Qualification Certification                                                                                                            April 2020

Dean’s List                                                                                                Spring 2017, Spring 2018, Fall 2018, Fall 2019, Spring 2020

Student Employee of the Semester                                                                                                                           Fall 2018, Fall 2019 

 

SKILLS

 

Proficient in Spanish 

AP Style writing and editing

HTML Coding

Microsoft and Google Suite

 

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